Our Vision: Pioneering Precision Luxury
At Arthur Sleep, we're not just crafting shoes; we're redefining the very essence of luxury footwear. Our mission is to lead a revolution at the intersection of cutting-edge technology, timeless craftsmanship, and personal well-being.
The Arthur Sleep Group: Three Synergistic Divisions
1. The Brand - Arthur Sleep
Our luxury footwear brand serves as the public face of our company, offering bespoke, sustainably-produced shoes that blend traditional craftsmanship with modern design.
2. The Manufacturing - AS Process
We've developed a pioneering micro-factory model that allows for hyper-local, on-demand production. This approach drastically reduces waste, minimises carbon footprint, and allows for unprecedented customisation.
3. The Technology - AS Technologies
At the heart of Arthur Sleep lies our groundbreaking proprietary technology – a fusion of advanced 3D scanning, AI-driven design systems, and innovative manufacturing processes. This technological core isn't just revolutionising luxury footwear; it's paving the way for a seismic shift in how shoes are conceived, crafted, and experienced across all market segments. Our innovations have the potential to transform mass-market footwear production, addressing issues of fit, comfort, and sustainability on a global scale. With each technological advancement, we're not just improving footwear – we're stepping into a future where bespoke, sustainable production becomes the new standard.
1. The Brand
Our luxury footwear brand, Arthur Sleep, serves as the public face of our company, offering bespoke, sustainably-produced shoes that blend traditional craftsmanship with modern design.
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Proprietary Technology
Our groundbreaking approach allows for the creation of bespoke fitting footwear on a commercial scale, adapting to the precise contours of each individual's feet.
Luxury Reimagined
We blend traditional craftsmanship with advanced technology to create a new category of luxury.
Health-Conscious Design
Our shoes are engineered to promote proper alignment, reduce strain, and enhance overall foot health.
Sustainability Focus
By producing shoes on-demand from our hyper-proximity microfactories, we're significantly reducing waste and environmental impact.
Market Opportunity: A Step Ahead in a Transforming Industry
Arthur Sleep is uniquely positioned to capitalise on several converging market trends:
1. Luxury Market Growth: The global luxury goods market is projected to grow to €1.5 trillion by 2027.
2. Tech-Driven Personalisation: 58% of luxury consumers prefer brands offering personalised products and services.
3. Wellness Integration: The $5.6 trillion wellness market is increasingly intersecting with luxury goods.
4. Sustainable Luxury: 60% of luxury consumers consider a brand's sustainability practices in purchasing decisions.
Our Innovative Approach
At its core, Arthur Sleep is addressing a fundamental issue in the footwear industry: the disconnect between mass production and individual needs.
The current model of shoe manufacturing prioritises efficiency over fit, sustainability, and personal expression. This results in billions of ill-fitting shoes produced annually, contributing to foot health issues, consumer dissatisfaction, and enormous environmental waste.
Traditional bespoke shoemaking, while solving the fit problem, lacks scalability and accessibility. Meanwhile, the decline of craft skills threatens to erase centuries of shoemaking expertise.
Arthur Sleep bridges this gap, revolutionising the industry by combining cutting-edge technology with time-honoured craftsmanship to create perfectly fitted, sustainable, and personally meaningful footwear at scale.
Our Solution
Arthur Sleep's three-division structure creates a new standard in luxury footwear:
- Precision Fitting: Using advanced 3D scanning and AI-driven design, we create shoes that fit like a glove.
- Artisanal Craftsmanship Meets High Tech: Each pair is a perfect blend of traditional shoemaking skills and cutting-edge manufacturing.
- On-Demand Luxury: Our innovative micro-factory production process allows for rapid, localised manufacturing of bespoke shoes.
Why Fit Matters
At Arthur Sleep, we understand that the perfect fit is not just about comfort—it's about health, mobility, and overall well-being. Our approach to precision-fit footwear offers numerous benefits:
- Enhanced Comfort: Our bespoke fitting process ensures that each shoe is tailored to the unique contours of the wearer's feet, providing unparalleled comfort.
- Improved Foot Health: Ill-fitting shoes can lead to a range of foot problems, from blisters to more serious conditions like plantar fasciitis. Our precision-fit shoes help prevent these issues.
- Better Posture and Alignment: Properly fitted shoes contribute to better overall body alignment, potentially reducing strain on joints and muscles.
- Increased Mobility: Especially beneficial for older adults, our shoes can enhance stability and confidence in movement, promoting an active lifestyle.
- Personalised Style: Beyond fit, our bespoke process allows for personalisation in style, meeting both the functional and aesthetic desires of our customers.
Who Benefits from The Group's Approach?
Our innovative approach to footwear benefits a wide range of individuals:
- Luxury Consumers: Those seeking the ultimate in personalised, high-quality footwear.
- Health-Conscious Individuals: People who prioritise foot health and overall well-being.
- Older Adults: Individuals looking for comfortable, supportive shoes that can enhance mobility.
- Athletes and Fitness Enthusiasts: Those requiring precise fit for optimal performance.
- People with Foot Conditions: Individuals with specific foot health needs that are not met by mass-produced footwear.
- Environmentally Conscious Consumers: Those who value sustainable and responsible production practices.
Leading the Charge in Sustainable Luxury
The footwear and apparel industry contributes significantly to global emissions—around 10% of the total. At Arthur Sleep, we're not just aiming to reduce our footprint; we're setting new standards for environmental responsibility in luxury manufacturing.
Innovative Manufacturing: A Game-Changer for Sustainability
Our approach tackles the heart of the emissions problem in footwear production:
- Targeting Manufacturing Emissions: The manufacturing phase accounts for about 68% of a shoe's total emissions—more than twice that of materials. Our hyper-proximity strategy addresses this by using sustainable energy sources and bringing production closer to consumers.
- On-Demand Production: By manufacturing shoes only when ordered, we eliminate overproduction and minimise waste. This is in stark contrast to the industry norm, where around 50% of all footwear production ends up in landfills without ever being worn.
- Reduced Transportation Emissions: Our localised production significantly cuts down on transportation-related emissions.
Sustainable Innovation
At Arthur Sleep, our commitment to sustainability extends to the very fibres of our products. We're reimagining luxury by breathing new life into materials with rich histories and pioneering cutting-edge biodegradable solutions.
While we honour the past through upcycling, we're equally committed to shaping a sustainable future. We're collaborating with leading biodegradable material engineers to develop new, eco-friendly materials that meet our exacting standards for luxury and durability. Our R&D team is exploring plant-based leathers, recycled plastics, and other sustainable alternatives that promise to revolutionise the luxury footwear industry.
Setting a New Industry Standard
While many established brands struggle to shift away from entrenched mass-production models due to shareholder expectations, Arthur Sleep is positioned to lead the transformation:
- Blueprint for Change: Our model serves as a template for how the industry can evolve to meet both environmental responsibilities and consumer expectations.
- Innovation Leadership: As a new entrant, we have the flexibility to implement radical changes that established brands find challenging.
- Immediate Action: We recognise that the need for change in the industry is not just imminent; it's imperative. Our operations are designed to address this urgency.
- Holistic Approach: By controlling our own manufacturing, we overcome a significant barrier that prevents many brands from implementing truly sustainable practices.
The Broader Impact
Our approach goes beyond just creating better shoes - it's about reshaping an industry:
Inspiring Industry-Wide Change
By demonstrating the viability of sustainable, on-demand production, we aim to inspire change across the footwear and luxury goods sectors.
Consumer Education
We're raising awareness about the environmental impact of footwear production, empowering consumers to make informed choices.
Technological Advancement
Our innovations in manufacturing and fitting technology have potential applications beyond footwear, potentially influencing other industries.
Economic Impact
Our model of localised, on-demand production has the potential to revitalise local manufacturing and create skilled jobs in various communities.
Growth Strategy: Steps to Success
Market Expansion: Initially targeting high-end luxury consumers, with plans to expand into the broader premium footwear market.
Technological Advancement: Continuous investment in R&D to enhance our fitting technology and explore new materials and production techniques.
Strategic Partnerships: Collaborations with luxury retailers, tech companies, and wellness centres to create a comprehensive luxury experience.
Global Reach: Phased expansion into key luxury markets worldwide, focusing on major fashion capitals and emerging luxury hubs.
Micro-Factory Network: Establish our model in key markets worldwide, starting with our upcoming London facility.
Technology Licensing: Explore opportunities to apply our innovations across multiple industries.
Leadership
Founded by Christopher Boadle and Jahangir Azam, Arthur Sleep brings together expertise in engineering, sustainability, and luxury fashion. Our leadership team's diverse background ensures a holistic approach to revolutionising the luxury footwear industry.
Join Us on This Journey
Supporting Arthur Sleep means more than backing a shoe company. It's an opportunity to be part of a movement that's reshaping the very definition of luxury. We're not just changing how shoes are made; we're striding towards a future where luxury, technology, and well-being converge.
Why Arthur Sleep?
Three-Pronged Innovation
Our brand, manufacturing, and technology divisions create a unique, vertically integrated approach to luxury footwear.
Redefining Luxury
Leading the transformation of the luxury footwear sector.
Innovative Technology
Proprietary fitting and manufacturing processes create high barriers to entry.
Sustainability Leader
On-demand production model aligns with growing demand for responsible luxury.
Health Integration
Addressing the growing interest in wellness among luxury consumers.
Scalable Model
Technology-driven approach allows for rapid scaling and adaptation to various luxury markets.
The Future of Luxury is Bespoke
At Arthur Sleep, we believe that true luxury is personal, technological, and considerate of well-being. Join us as we step into a future where every shoe is a perfect blend of art, science, and individual expression.
For more information on investment opportunities, please contact our Investor Relations team.
